I read an article the other day about thriving in the uncertainty, volatility and chaos of our
world, writes OTD business coach, Katarina Sovic.
The author said that the solution is not in trying to survive until things stabilise, but rather to learn to thrive in this chaos.
And the companies can do that by embracing constant reinvention; of their products, processes, services, leadership and so on.
Let’s take a look at ‘reinvention’ in an OTD context.
When and how should we start? How can we build new skills in a way that retains things that are part of our identity, like engaging customers, creating experiences and inspiring customers? This is in the DNA of OTD and should remain so in the future.
The world is changing, customers are changing and the way we inspire people is changing too. How can we continue to inspire people today and tomorrow?
How can we continue to create unique value for the customer, so that we aren’t replaced by e-learning, AI coaching, or even avatars?
Now is the right time to start building new skills for the future. And the best way to achieve this is to do it together, using our wealth of experiences, skills and the ideas we have in our OTD coaching community.
I will start by sharing some ideas of the skills we could focus on developing.
I used the Johari Window to think about it.

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- Knowledge and capabilities that are known to us and known to customers Imagine a situation where the customer has invested in a large learning management system filled with e-learning. How can we bring value here? We can build our coaching skills to offer a personalised approach, highly relevant to teams and help them to apply the knowledge in everyday work situations.
- Knowledge and capabilities that are known to us, but not known to customers It’s a situation where the customer asks us to share the content, to teach them something. Here, they are very likely to use e-learning which is cheaper and accessible any time.We can think about creating unique learning journeys for them. We should build our skills of facilitation, explore collaboration trends and processes, learn about digital engagement possibilities – to help them learn together, discuss, share and cross-pollinate their ideas and make sure they implement new ways in reality.
- Knowledge and capabilities that are not known to us, but are known to customers I often gain new ideas from customers. They help me to understand how the industry is changing, what they are trying to achieve and which challenges they face. Sometimes we come to insights and learn together. I believe we are good at this, we need to make sure that we do it purposefully and regularly in the future, leaving time for off-topic discussions that build relationships and lead to discoveries.
- Knowledge and capabilities that are not known to us, nor known to customers Think of the customers’ flexibility, resilience and readiness to quickly spot the trends and change and adapt. This is an ideal environment for team coaching. It’s an exciting new field, a very challenging one for us. It requires us to embrace uncertainty, trust in the potential of teams, trust in our coaching skills and process and face the unknown in partnership with them.
I would like to hear about your experiences and ideas on this topic. Let’s open this conversation!
Do you have an idea, tool or facilitation technique we could play with and try out together?
Please bring it to the next OTD coach forum: Friday 28 April 2023, 1030am – 1230pm.
We look forward to seeing you there!